Microsoft fangrlz and fanbois, shed a tear for the Windows Phone platform, which relaunched with some fanfare just over 8 years ago as “Windows Phone 7 Series” (recalling the Microsoft redesigns the iPod packaging spoof?). The original idea with the new platform was that you didn’t need to jump in and out of apps all the time, since apps surfaced their info on the home screen and to a series of Hubs. Check out the original 2010 advert that painted the vision (fairly) clearly…
The hastily-renamed Windows Phone 7 showed up in November 2010, and came with a comparatively lavish marketing budget, bring some quite edgy and memorable adverts – like the Season of the Witch, or Really? (try not to boke at the scene where the guy drops his phone…)
A year later, and almost 7 years ago to this day, Canadian DJ and electro-music producer Deadmau5 played an amazing light show in London to celebrate the launch of the first Nokia Lumia phone; the fact that his track “Bad Selection” was the one that showcased what the phone looked like did raise a snigger at the time. He was back a year later with another event to celebrate the launch of the Lumia 820 with Windows Phone 8.
Now that Windows Phone has been in the ground for more than a year, it’s worth celebrating its somewhat spiritual successor – the Microsoft Launcher for Android (see ToWs passim, #345 and #438). One of the upsides of the Android platform is the fact you can effectively re-write the main UI, and most phone manufacturers ship their own variants of common apps (like Contacts, Phone, Messaging etc), so it’s ripe for customizing.
The Launcher brings some of the design elements of Windows Phone to Android, while building in great new ideas – like the swipe right to the “Glance” screen, Bing visual search, Timeline integration with Windows PCs and more.
The Microsoft Launcher has had more than 10 million downloads and has a rating of 4.6 / 5, with over 750,000 reviews – and it’s recognised by many commentators as one of the best Android launchers, even in such a crowded market.
If you’re up for trying out a new release, sign up to be a tester for the Microsoft Launcher Beta – currently offering a major update (5.1) that includes better Cortana functionality, To-Do and Sticky Notes synch from PCs and more. See details here. Join the community here (Google+ is still a thing – who knew?)
The beta even has a new “Screen time” function that promises to tell you how often and how long you use the phone, and with which apps. Google has shipped a “Digital Wellbeing” feature for its latest Android release (v9 aka Android “Pie”), but many phones won’t get that release for ages, if at all. Microsoft Launcher works on Android 4.2 and later.