We’re all used to file formats being associated with programs and the data they work with. Some, like .TXT, have been around for so long and are so cross-platform, they transcend association with any one application, whereas .PPT will always be PowerPoint – though that app has gained notoriety in such phrases as “Death by PowerPoint” (which we’ve all been subjected to, even if not completely fatal), or “PowerPoint Karaoke” (reading out the words on slides without adding anything).
One long-used file type goes back to 1987, the GIF – standing for Graphics Interchange Format, predating the eventually prevalent JPEG format by 5 years. GIFs were relatively poor quality – only 256 colours could be used; 30 years ago, that wasn’t an issue but in recent decades, it’s more limiting. Most people, however, will be familiar with GIFs due to a sub-variant – the Animated GIF. This is a series of frames which are played like a simple video – with low frame rates & no sound, yet they have occupied a niche in the way people use the web.
Applications tend not to render animated GIFs well – Outlook, for example, simply inserts a static image, but browsers do show them properly. If you have an email in Outlook that you know has animated GIFs, look for the Actions submenu on the Message tab and select View in Browser.
Adding animated GIFs to chat applications is a good way of making a point more vociferously than with smilies… though it can be even more distracting. Skype (the consumer version) added some featured videos (with sound), but both Yammer and Teams have added GIF buttons to make it easy to seach for amusement from online animation repository, GIPHY.
Try pepping up boring Yammer groups or Teams sites, by looking for the GIF logo on the message box, then searching for a 2-3 second loop that underlines your point. Just make sure the content is suitably Safe For Work or you may find the consequences of sending jokey GIFs to be less than ideal.
Facebook has the same kind of thing on comments boxes, from a variety of sources and also not entirely SFW.
Finally, Outlook.com has unveiled a new beta mode that is available for some users (& rolling out to more – look for a “Try the beta” toggle switch on the top of your Hotmail/MSN/Outlook.com mailbox) – and one feature will be animations that can be easily embedded in mail.
The “expressions” feature lumps emojis & GIFs together to make it simpler to annoy your recipients.
Read what Thurrot has to say about the other bits of the beta.