GDPR day has passed.. Now, it’s illegal to communicate with anyone. Or not.
If Data is the new Oil, perhaps the much-anticipated big privacy stick that is GDPR will be the new Millennium Bug – companies will want to avoid to be made an example of first. €20M or 4% of global turnover fines, whichever is the larger, probably gives some execs sleepless nights, even though the proportionality of any punishment will only be realised when there are a few court cases to set the tone. The threat of being caught out might well have scared CxOs around the world into doing something to make sure they look like they’re prepared.
In many cases, it seems, that action has been to email all their customers and ask them to opt-in to being contactable; some got confused and emailed people, asking them to opt out if they didn’t want to get any more. As it happens, both of these approaches may well be irrelevant if not illegal themselves.
It’s time to recall a few message handling tips in Outlook which may help…
Of course, GDPR should be a Good Thing. It’ll take a bit of time to settle down (and may need some further work in the UK, post-Brexit), but at least we all get a few less emails in future.